BRAND Concept, Logo, design, illustration, artwork
I began working with Jo at TVDNY during the early stages of my business. The initial directory we created was internally a straightforward document, which led us to take a more conceptual approach to the outer cover and overall brand style. The image we developed needed to depict an all-encompassing idea of the numerous neurological issues that the organisation support. The bright and powerful graphic we created was purposely meant to ‘not go unnoticed’, determined as we were to draw attention to the organisation and the many causes they champion.